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Sustainability is becoming a central theme in fashion, with eco-friendly materials like organic cotton and recycled polyester gaining popularity. • Expect to see brands focusing on transparency, showcasing their production processes and the sources of their materials. • Secondhand shopping is also on the rise, with consumers increasingly favoring vintage and pre-loved items as a stylish yet sustainable choice. • Incorporating technologies like AI can help brands better manage their supply chain and reduce waste, aligning with these sustainability goals.
Updated 2026-05-27