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One common mistake is not having a clear cancellation policy. It's important to set expectations for your customers regarding cancellations to avoid confusion and potential disputes. • Another pitfall is failing to keep your court availability up to date. If courts are booked but not reflected accurately online, it can lead to frustrated customers and lost business. • You might also overlook the importance of collecting feedback from users about their booking experience. This can provide valuable insights into what works and what needs improvement. • Implementing an AI assistant can help mitigate these issues by automating updates and providing instant responses to queries, ensuring a smoother experience overall.





